After-Hours Answering for Locksmiths: The Math on Lost Revenue and Break-Even
After hours is most of the week. Here is what covering it costs with staff, a service or AI, how many jobs each option has to win back, and a worksheet to run the numbers from your own call log.

After-hours answering pays for itself when it wins back more jobs each month than its cost divided by your profit on one job. At October 2026 prices and an assumed $100 profit per job, that bar can be one or two jobs a month for a small AI plan and more than 90 for staff at a desk overnight, so the answer depends on your own call log rather than on any national figure. This guide walks through the hours, the staffing math, the break-even for each option and a worksheet you can fill in this week.
Key takeaways
- After hours is most of the week. A shop staffed 8 a.m. to 6 p.m. on weekdays is closed for 118 of the week's 168 hours.
- Staffing those hours is expensive. At the BLS median receptionist wage of $18.27 an hour, 118 hours a week costs about $9,300 a month in wages, and roughly $13,600 if benefits run at the share BLS reports for office jobs.
- Use one division to decide. Monthly coverage cost divided by profit per job is the number of jobs the option has to save. At an assumed $100 profit per job, that is 1.5 jobs a month for a $149 plan and about 136 for loaded overnight staff.
- Your ads may already run at night. Google's Local Services Ads schedule defaults to "All day", and missed calls can count against you.
- Morning callbacks recover less than you'd hope. In a 2020 Pew Research Center survey, only 19% of U.S. adults said they generally answer calls from unknown numbers.
How many hours a week are "after hours"?
Start with the calendar, because it's the one number nobody has to estimate. A week has 168 hours. Whatever your staffed hours are, the rest is after hours, and for most shops it is the bigger share.
| Staffed schedule | Staffed hours a week | After-hours a week | After-hours share |
|---|---|---|---|
| 8 a.m. to 6 p.m., Monday to Friday | 50 | 118 | 70% |
| The same, plus Saturday 9 a.m. to 2 p.m. | 55 | 113 | 67% |
| 7 a.m. to 7 p.m., Monday to Saturday | 72 | 96 | 57% |
| 8 a.m. to 8 p.m., every day | 84 | 84 | 50% |
| Staffed around the clock | 168 | 0 | 0% |
Those percentages are hours, not calls. Your call log shows how many calls actually arrive at night and what kind they are, and for a locksmith a night call can be someone locked out of a car or a home right now. The hours tell you how much time you have to cover.
What does it cost to staff the phone after hours?
If you want a person on your own payroll answering all night, here is the arithmetic.
Wages. The Bureau of Labor Statistics puts the median receptionist wage at $18.27 an hour in May 2025. Covering 118 hours a week at that rate costs $2,155.86 a week, or about $9,342 a month.
Benefits and payroll costs. BLS also measures what employers pay on top of wages. In June 2026, benefits made up 31.3% of compensation for office and administrative support occupations, $11.51 of $36.73 an hour. Applying that ratio to the median receptionist wage gives about $26.59 an hour in total cost, which is our arithmetic and a rough guide, since a small shop's benefits may be lower or higher. At that rate, 118 hours a week is about $13,600 a month.
People. 118 hours is almost three full-time jobs. The federal rule on overtime is that covered, nonexempt employees get time and a half for hours over 40 in a workweek, per the Department of Labor, so one person working every night quickly costs more per hour. Night work itself carries no federal premium. The Department of Labor puts it in one line:
"The Fair Labor Standards Act (FLSA) does not require extra pay for night work."
The same DOL page says extra pay for night shifts is a matter of agreement between employer and employee, and the overtime page says the FLSA does not require overtime pay for weekend or holiday work unless overtime is worked. State law can add rules. This is not legal advice; check your state.
| Staffing line | Value | Source or assumption |
|---|---|---|
| After-hours to cover each week | 118 hours | Schedule of 8 a.m. to 6 p.m. weekdays |
| Hourly wage | $18.27 | BLS median receptionist wage, May 2025 |
| Wages a month | About $9,342 | 118 x $18.27 x 52 / 12 |
| Benefit share of compensation | 31.3% | BLS, office and administrative support, June 2026 |
| Loaded cost a month | About $13,600 | Wages divided by 0.687 |
| Full-time positions needed | About 3 | 118 hours divided by 40 |
Even before you count sick days, turnover and the fact that one person can take one call at a time, overnight staff is the most expensive way to answer after hours. Our comparison of an AI receptionist and a front-desk hire covers the daytime version of this decision.
What does a missed after-hours call cost?
There is no published figure for locksmiths, so build your own. Here is a worked example in which every input is made up to show the math. Replace each one with a number from your log and invoices.
| Assumption | Example value |
|---|---|
| After-hours calls a month, after removing spam and repeat dials | 90 |
| Answered live (owner or on-call tech) | 50 |
| Missed | 40 |
| Booking rate on answered after-hours calls | 40% |
| Jobs won back by callbacks | 3 |
| Average after-hours ticket | $160 |
| Direct cost per job (tech pay, fuel, parts) | $60 |
| Profit per job before overhead | $100 |
Worked through:
- At the same 40% booking rate, the 40 missed calls would have produced 16 jobs.
- Callbacks recovered 3, so about 13 jobs a month went elsewhere.
- That is about $2,080 a month in tickets, or $1,300 a month in profit before overhead, at the example's numbers.
The number is rough on purpose. Some missed callers were shopping prices, some were existing customers who will call again, and some calls would never have booked. Treat it as the size of the problem, then test it against your own log. Our breakdown of what one missed after-hours call costs looks at a single call in more detail.
What is the break-even for each kind of coverage?
Here is the division that settles most of the argument:
Jobs needed each month = monthly cost of coverage / profit per job
Disclosure: TheKeyBot, which publishes this blog, makes an AI receptionist, and two rows below are our plans, priced from our pricing page like everyone else's.
The table prices each option for the example shop's after-hours calls, assumed here at 90 calls, 270 billed minutes and 75 unique callers a month, at October 2026 list prices. The last column uses the example's $100 profit per job.
| Option | Plan that covers the example | Monthly cost | Jobs needed a month |
|---|---|---|---|
| Goodcall | Starter, 100 unique callers | $79 | 0.8 |
| Dialzara | 220 minutes for $99, plus 50 minutes at $0.45 | $121.50 | 1.2 |
| Rosie | Scale, 1,000 minutes (270 minutes is over the $49 plan's 250) | $149 | 1.5 |
| TheKeyBot Lite (pricing) | 100 calls included | $149 | 1.5 |
| Smith.ai AI Receptionist | Pro at the 150-call tier, $1.80 a call | $270 | 2.7 |
| PATLive | The 300-minute plan | $479 | 4.8 |
| TheKeyBot Core (pricing) | 500 minutes included | $500 | 5.0 |
| Posh | 200 minutes for $420, plus 70 minutes at $2.10 | $567 | 5.7 |
| Smith.ai receptionists | 90 calls for $810, before per-call add-ons | $810 | 8.1 |
| Ruby | The 500-minute plan, since the 200-minute overage rate isn't listed | $1,725 | 17.3 |
| Overnight staff, wages only | 118 hours at the BLS median | About $9,342 | 93.4 |
| Overnight staff, with benefits | Wages at the BLS office benefit share | About $13,600 | 136.0 |
In this example, roughly 13 jobs a month go elsewhere. Every AI plan and most live services in the table need fewer than that to break even, Ruby's 500-minute plan needs about 17, and the staff rows need far more. The catch is that options differ in how many of those 13 they can actually win back. A message-taker that answers at 2 a.m. still leaves the price and the arrival time for your callback. A plan that quotes and books can close the job on the first call. Price is only half of the comparison; what the call produces is the other half.
Two more cautions. Core's price covers the whole shop's calls plus scheduling, GPS dispatch, POS and payments, so it isn't a pure night-coverage cost. And the minute-based rows move with call length: at 5 minutes a call instead of 3, the example's 450 minutes would push several of them up a plan.
Do morning callbacks close the gap?
Calling back at 7 a.m. costs nothing, which is its appeal. It has two problems.
The first is timing. A driver locked out at 1 a.m. needs someone tonight. By morning the job is done or gone.
The second is that your callback may not get answered. In Pew Research Center's July 2020 survey of 10,211 U.S. adults, 67% said their general practice is not to answer unknown numbers but to check voicemail if one is left, and only 19% said they generally answer calls from unknown numbers. Carrier labeling can make it worse: the FCC's 2021 call-blocking report describes labels such as "spam" or "scam likely" that help the person being called decide whether to answer.
If callbacks are part of your plan, call from the number the customer dialed, leave a short voicemail with your business name, and send a text. Our guide to why lockout callers hang up on voicemail covers how to measure your callback reach rate.
Are your ads running when nobody answers?
Check this before you spend anything. Google's Local Services Ads scheduling page says the default schedule is "All day", which runs your ad 24 hours a day, 7 days a week. Google's ad ranking page lists responsiveness among the factors that feed the ad auction and says missed calls may negatively affect it.
That leaves three honest choices:
- Cover the hours your ads run, with any of the options above.
- Turn on message or booking leads. The same ranking page says these give customers more ways to reach you, especially during nights and weekends when you can't answer the phone.
- Change the schedule so the ad stops running when nobody can take the call.
Running ads at 2 a.m. and then sending the calls to voicemail is the one choice that costs you twice. Our guide to Local Services Ads and answer rate goes further.
The after-hours worksheet
Pull 30 days of call records and fill this in. The example column uses the made-up shop above.
| Line | What to fill in | Where it comes from | Example |
|---|---|---|---|
| A | After-hours calls, minus spam and repeat dials | Phone or carrier log | 90 |
| B | Answered live after hours | Log outcome | 50 |
| C | Missed | A minus B | 40 |
| D | Booking rate on answered after-hours calls | Jobs from answered calls divided by B | 40% |
| E | Average after-hours ticket | Invoices | $160 |
| F | Direct cost per job | Tech pay, fuel and parts per job | $60 |
| G | Profit per job before overhead | E minus F | $100 |
| H | Jobs won back by callbacks | Job board | 3 |
| I | Estimated jobs lost a month | (C times D) minus H | 13 |
| J | Estimated profit lost a month | I times G | $1,300 |
| K | Monthly cost of the option you're considering | Vendor pricing at your volume | $149 |
| L | Jobs it must win back to break even | K divided by G | 1.5 |
| M | Margin of safety | I divided by L | About 8.7 times |
Line M is the one to circle. If the option has to win back only a small share of the jobs you're losing, it is a low-risk test. If line L is close to line I, it only pays if it wins back nearly every missed job, and you should test it hard before committing.
What should a shop do this week?
- Fill in lines A through J from last month's call log and invoices.
- Check your ad schedule in Local Services Ads and Google Ads, and match it to the hours someone or something can answer.
- Price two or three options at your volume. Our 24/7 answering service price survey lists published prices, and our cost calculator walkthrough builds the monthly cost from your log.
- Decide what the call has to produce at night: a message you return, or a quote and a booking. That choice narrows the list more than price does.
- Run a two-week trial on the night hours only, by forwarding after-hours calls, and compare lines C, H and I with the month before.
- Write down an on-call rule for what still wakes a person up, such as a child or pet locked in a car, which should always be told to call 911. Our guide to on-call rotation and escalation rules has a template.
Where TheKeyBot fits, and where it doesn't
TheKeyBot Lite costs $149 a month for 100 calls, then 50 cents a minute; it answers 24/7 in English and Spanish, takes the message and sends it to your phone, and can be live in about 10 minutes. It does not quote or book, so on a lockout at 2 a.m. you still call back with the price. Lite's page says you control the call forwarding on your phone, so it can cover nights only. Core ($500 a month for 500 minutes, then 45 cents a minute) adds scheduling, GPS dispatch, POS and payments, QuickBooks sync and unlimited users, and our quoting page describes quotes from a price sheet you upload. Every plan has no setup fees and no contracts, and Core, Pro and Elite include a 14-day free trial; see pricing.
If your worksheet shows only a handful of after-hours calls a month and your callbacks reach most of them, an on-call phone may be enough. If it shows a dozen jobs a month leaking at night, the break-even table says almost any paid option is worth a trial.
Frequently Asked Questions
How much does after-hours answering cost for a locksmith?
At October 2026 list prices, covering the example shop's 90 after-hours calls ranged from $79 a month at Goodcall to $1,725 at Ruby, and TheKeyBot Lite costs $149 for 100 calls. Staffing 118 overnight hours with your own receptionist costs about $9,300 a month in wages at the BLS median.
How do I know if after-hours answering will pay for itself?
Divide the monthly cost by your profit on one after-hours job to get the jobs it must win back each month. Compare that with the jobs your call log shows you're losing; if the option needs only a small share of them, it is a low-risk test.
Is it cheaper to hire a night receptionist?
Usually not. At the BLS median wage of $18.27 an hour, the 118 hours outside an 8-to-6 weekday schedule cost about $9,342 a month in wages and roughly $13,600 with benefits at the BLS office-job share, and they take about three full-time people to cover.
Do I have to pay extra for night shifts?
Federal law doesn't require it: the Department of Labor says the FLSA does not require extra pay for night work, though overtime applies to hours over 40 in a workweek. State law can add rules, so this is not legal advice; check your state.
Should I pause my Google ads at night?
If nobody answers at night, consider it. Google's Local Services Ads schedule defaults to all day, and Google says missed calls may negatively affect your responsiveness, so either cover the hours, turn on message or booking leads, or change the schedule.
Can I use an answering service only after hours?
Yes, most setups let you forward calls by schedule. TheKeyBot's Lite page says you control the call forwarding on your phone, so it can answer nights only, and live services such as PATLive include 24/7 service in every plan.
Sources
- U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Receptionists: https://www.bls.gov/ooh/office-and-administrative-support/receptionists.htm
- U.S. Bureau of Labor Statistics, Employer Costs for Employee Compensation, Table 4 (June 2026): https://www.bls.gov/news.release/ecec.t04.htm
- U.S. Department of Labor, Night Work and Shift Work: https://www.dol.gov/general/topic/workhours/nightwork
- U.S. Department of Labor, Overtime Pay: https://www.dol.gov/agencies/whd/overtime
- Pew Research Center, "Most Americans don't answer cellphone calls from unknown numbers" (December 14, 2020): https://www.pewresearch.org/short-reads/2020/12/14/most-americans-dont-answer-cellphone-calls-from-unknown-numbers/
- Federal Communications Commission, Second Report on Call Blocking, DA 21-772 (June 2021): https://docs.fcc.gov/public/attachments/DA-21-772A1.pdf
- Google Local Services Help, "About ad scheduling": https://support.google.com/localservices/answer/9251526?hl=en
- Google Local Services Help, "About ad rankings": https://support.google.com/localservices/answer/7527305?hl=en
- Goodcall pricing: https://www.goodcall.com/pricing
- Dialzara pricing: https://dialzara.com/pricing
- Rosie pricing: https://heyrosie.com/pricing
- Smith.ai AI Receptionist pricing: https://smith.ai/pricing/ai-receptionist
- Smith.ai live receptionist pricing: https://smith.ai/pricing/receptionists
- PATLive pricing: https://www.patlive.com/pricing/
- Posh pricing: https://www.posh.com/pricing
- Ruby plans and pricing: https://www.ruby.com/plans-and-pricing/
- TheKeyBot pricing: https://www.thekeybot.com/pricing
About the Author
TheKeyBot Team is dedicated to helping locksmiths grow their businesses through AI automation and smart technology. With years of experience in the locksmith industry, our team provides actionable insights and proven strategies.
