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Missed call cost calculator

How much revenue does your locksmith shop lose every month because nobody is answering the phone? Drag the sliders and the estimate updates as you go.

Answer first
Each missed call costs roughly your booking rate × your average ticket: at an example 55% booking rate and a $215 ticket, that's about $118 per missed call. The calculator below multiplies that by the calls you miss, using call volume, miss rate, booking rate, ticket size, work days, after-hours share and seasonal uplift. Its starting values are examples, not industry averages, so replace each one with your own. It then compares the result with an answering plan, using a recovery share and a monthly cost you set (examples: 50% and $500, TheKeyBot Core's monthly price).

Your numbers

The starting values are examples, not industry averages. Drag each slider to match your shop; results update as you go.

18 calls
1100
Example: 18. Use your own daily average from your phone records.
35 %
080
Example: 35%. Count the unanswered calls in a month of your call records to get yours.
55 %
1090
Example: 55%. The share of answered calls that become a booked job.
215 USD
50800
Example: $215. Use your own average from recent invoices.
26 days
1531
Example: 26. The days your shop takes calls.
38 %
0100
Example: 38%. The share of your missed calls that come in outside business hours. It splits the missed-call count; it doesn't change the dollar figures.
0 %
0100
Example: 0%. Raise it to model a busier month.

Answering-plan comparison

Two more assumptions for the comparison card. Both are yours to set.

50 %
0100
Example: 50%. An assumption, not a measured rate. If the plan takes messages and you call back, set this to the share of callbacks that turn into jobs.
500 USD
502000
Example: $500, TheKeyBot Core's monthly price (500 AI minutes included, then 45¢/min). Lite is $149/mo (100 calls included, then 50¢/min) and takes messages instead of quoting or booking. Add any overage you expect.

Your leak

Estimated revenue from missed calls each month at these inputs.

Missed calls / mo
164
After-hours misses
62
Lost bookings / mo
90
Lost revenue / mo
$19,369
Annualized
$232,432
Revenue leaking per year at these inputs.
Large leak at these inputs

The estimate is over $12,000 a month. If your own call records back up inputs like these, answering more of those calls is worth pricing out now. If they don't, adjust the sliders until they match your shop.

With an answering plan at $500/mo
Estimated recovery (50% of lost revenue, your assumption)$9,685/mo
– Plan cost– $500/mo
Net at these inputs$9,185/mo
Return on plan cost: 18.4×

An estimate from the inputs above, not a typical result or a guarantee.

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How this calculation works (in plain math)

We want you to be able to verify the numbers, so nothing is hidden. The calculator uses:

monthly_calls       = calls_per_day × work_days × (1 + seasonal_uplift)
missed_calls        = monthly_calls × missed_pct
lost_bookings       = missed_calls × booking_rate
lost_revenue_month  = lost_bookings × avg_ticket
lost_revenue_year   = lost_revenue_month × 12

// Answering-plan comparison (both inputs are yours to set)
recovered_monthly   = lost_revenue_month × recovery_share  // example: 0.9
net_monthly_gain    = recovered_monthly − plan_cost        // example: $500 (Core)
roi_multiple        = net_monthly_gain / plan_cost

The recovery share is an assumption, not a measured rate: we have no published data on how much missed-call revenue any answering setup wins back. It starts at 50% as an example. Lower it if the plan takes messages and you call people back, or if you're unsure. The plan cost starts at $500, TheKeyBot Core's monthly price, which includes 500 AI minutes; minutes over that are billed at 45 cents each, so add any overage you expect. Lite is $149 a month with 100 calls included, then 50 cents a minute.

Assumptions, caveats, and where your number might be off

The starting values are examples, not averages. They describe a made-up mobile locksmith shop. If you're a commercial / institutional locksmith with higher tickets and lower volume, bump the ticket up and the call-count down. The math will still hold.

Booking rate scales the result directly. So do calls per day, the share missed and the average ticket. The 55% starting value is only an example. To find yours, check 100 recent answered calls against your CRM or invoices and count how many became jobs.

After-hours share is yours to measure. The 38% starting value is an example. Your phone records show how many missed calls come in outside business hours. In this calculator the input only splits the missed-call count; it doesn't change the dollar result.

What the calculator does not include (but that also matters): the ad fees you may already have paid for leads you missed, the effect of missed calls on your Google Local Services ranking, later repeat work from the customer, and any change in no-shows if you take deposits. We don't have reliable numbers for these, so they're left out rather than guessed.

Missed call cost calculator FAQ

How does the missed call cost calculator work?▾
The calculator multiplies your monthly call volume by your missed-call rate, then by your booking rate, then by your average ticket value. The result is an estimate of how much revenue your shop leaves on the table each month because no one is answering the phone. It then applies a recovery share you choose (example: 50%) and subtracts a monthly plan cost you choose (example: $500, TheKeyBot Core's price) to show an estimated net at your inputs.
What is a realistic missed-call rate for a locksmith shop?▾
We don't know of a reliable published figure, so the calculator's 35% is only an example. Your own phone records are the best source: export a month of calls from your phone provider and count the unanswered ones, ideally by hour of day, so you can see when the misses happen.
Why does the calculator start with a 50% recovery share?▾
It's a starting example, not a measured rate, and you can change it with the recovery slider. The booking-rate input already allows for callers who wouldn't book with anyone; the recovery share covers the rest, such as callers who want a person or callbacks that don't connect. If the plan takes messages and you call back, set it to the share of callbacks you actually win. The honest way to use this calculator is to substitute your own booking rate and ticket average, lower the recovery share if you're unsure, and see whether the result still justifies the spend.
Does this calculator apply to non-locksmith service businesses?▾
The math is the same for any service business where inbound calls drive bookings — plumbers, HVAC, garage door, towing, emergency restoration, pest control. The starting values are examples, not figures for any trade, so drag the sliders to match your own business.
Is the calculator conservative or aggressive in its estimates?▾
Neither, by design: it's arithmetic on the numbers you enter. The starting values are examples, not industry medians, so the result is only as good as the inputs you replace them with. It also leaves out some costs and benefits, such as ad fees for leads you missed and later repeat work, because we have no reliable numbers for them. If you're unsure about the recovery share, try a lower figure.
Can I embed this calculator on my own site?▾
Not yet. There's no embeddable version today. Email contact@thekeybot.com if you'd like one.

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